Forrester named Jakala a strong performer in Loyalty Services

Jakala included among the 12 most significant loyalty services providers in “The Forrester Wave ™: Loyalty Service Providers, Q3 2021” report.

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In “The Forrester Wave ™: Loyalty Service Providers, Q3 2021” report, 12 loyalty service providers are analysed. Jakala is recognized for its focus on data-driven performance, expansive rewards capabilities, the ecosystem of partners, and its modern Jakala Experience Lab, a center of excellence in research and user experience, which has been already mentioned by Forrester Research in internationalist August 2021 report on emotional analytics, Emotional Loyalty Is Critical To Customer Retention And Brand Devotion. Moreover, the report cites Jakala as one of the loyalty Service Providers with the broadest range of services, ranging from omnichannel journey management to media and SEO to chatbots.

In a rapidly changing world, consumer needs are increasingly complex and loyalty projects must rely on a human-centered and data-driven approach, a distinctive asset of the Jakala offering.

Loyalty services
  • Loyalty program design strategy
  • Rewards and partner ecosystem definition and full-funnel supply chain
  • Proprietary loyalty platform, e-commerce and marketplace
  • Advanced loyalty analytics and A.I. tools
  • Loyalty launch strategy and campaign execution
  • Loyalty observatories and customer insight
  • UX and UI labs
Other Services
  • Advisory
  • Data, advanced analytics and location intelligence
  • Media and Digital services
  • Research and Design
  • Marketing activation and technologies
About us

Jakala is the first martech Group in Italy and among the first in Europe. It operates in a rapidly changing market, assisting its customers, especially large companies, and helping them to make the best use of technology and data to enhance and develop their business thanks to innovative sales & marketing projects.

Jakala can count on over 1.200 professionals: 60% of them are under-35 and half of them are women. The Group has established its international presence with offices in 15 countries (located in cities like New York, Sao Paulo, Shanghai, Moscow, London, and Milan).

Since April 2021 Jakala has acquired the status of Benefit Company and it is currently working to obtain the B-Corp certification.

Our numbers
300 MIO
Gender parity
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